John Boyd and William S. Lind changed our understanding of modern warfare, and their ideas can help you in business, politics, influencing people, and lots more.
John Boyd was a fighter pilot in the US Air Force, and later became a military strategist and advised the Pentagon. He wrote many essays on how the nature of warfare was changing and what we should do about it. William S. Lind wrote a book called The 4th Generation Warfare Handbook that included many of Boyd's ideas which has been influential to how we approach warfighting.
I'm going to describe some of the key concepts and frameworks covered in that book, and how they can be applied to information warfare. I'm hoping you'll come away with enough understanding that you can notice when these techniques are being applied, judge how well various players are doing with them to help predict how a conflict will turn out, and be able to start practicing these techniques yourself.